Speedo

The Speedo brand is one of the world’s top 3 swimming brands. It was founded in 1914 in Australia by Alexander MacRae, and in 1927 the first Racer Back swimsuit saw the light of day. Speedo gained worldwide attention between 1932 and 1936 thanks to the sponsorship of the Olympic Games. Since the beginning of its participation in the swimming world, it has been dressing racing sport swimmers, who win in their swimsuits and represent their countries.

 

The fact that the brand is not just for racing sport swimmers was also demonstrated by the introduction of advanced swim trunks, which do not cover the upper part of the body and briefs without longer pant legs. The development of the materials was gradual and led Speedo to a high quality chlorine-resistant Endurance fabric. Today it’s known as Endurance10 or Endurance+. In 2000, the brand released the Fastskin swimsuit, thanks to which world records were broken.

 

The desire to still conquer the swimming world was underscored on their 80th birthday with the introduction of the new LZR Racer racing swimsuit. Michael Phelps swam in this swimsuit from Speedo and won 8 gold medals. The brand does not only address swimwear, but also other needs for swimmers, such as swimming goggles, caps, aids and accessories. It continuously and globally promotes a healthy lifestyle through water movement, constantly advancing and addressing not only racing sport swimmers.