The Arena brand was established in 1973 as a division of Adidas France. After its development in the following years, it broke through to the global market and so became one of the leaders in the field of swimming equipment. Especially swimwear, as well as swimming goggles and aids. Arena has its own team of elite athletes who test the quality of the materials and technologies used. Due to the high technological level, the company progressively introduces swimwear made of new materials, both for competitors and recreational swimmers.